Core Workspace


Core Workspace

An established company goes against it’s hallmark


The Situation

Carolina Office Xchange spent the past 20 years becoming the go-to destination for quality, used office furniture. When they started offering new furnishings as well, they were met with the challenge of changing the way customers saw their brand. So, rather than fighting an uphill battle, they decided to launch a partner brand, Core Workspace, to solely offer new office solutions.


The solution

Noting the wide variety of products that Core Workspace provides, we decided to focus more on the space itself rather than a specific item. The dimensional mark is formed by two overlapping “walls” to present a cohesive and well thought-out environment.


What we did

Market Research

Logo Development

Tucker King