Numi Yoga


Numi Yoga

Launching a yoga community in a college town


The Situation

Finding herself in a new community, founder Kelsey Starr wanted to launch a yoga community in the once yoga-less college town of College Park, MD.


The solution

Yoga as a practice is rooted in peace and balance, so the Numi brand needed a style that was simplistic and welcoming. But, striving to be a center for community in a college town required a playful energy. The balance comes from pairing soft, open-ended lines with bright, youthful colors and shapes.


What we did

Market Research

Logo Development

Business Stationary

Icon Design

Marketing Materials

Storefront Artwork

Starting a new business, it is scary to trust someone else with the image that will bear your personality and style to customers. Red Bicycle Design impressed me right from the start. We are so happy with our branding package (and constantly get compliments)!
— Kelsey Starr, Founder
Tucker King