FAQ

 

What do you sell?

All our services aim to help companies present themselves confidently. We do this through creating intentional visuals and messaging.

Logos: We create visual marks for companies that differentiates them from the competition and makes a strong impression on their ideal clientele. Learn more about our full logo development process below.

A brand's visual identity is an investment that when combined with a great product or service will pay off year after year.

Brand Messaging: Through products like our Branding Blueprint and branding workshops, we help companies develop clear messaging that will better engage their audience.

Marketing Materials: All of our marketing materials start with a clear sense of what a company stands for. Specific items include business stationary, postcards or flyers, pamphlet or book layout, digital graphics and signage.

 

What do you charge?

For logo development and brand messaging, pricing varies depending on what's needed. We are happy to send a quote when we know specifics of the project, and we can send some initial questions to get things started.

You can find our pricing on general graphic design projects and ongoing plans here.

 

How do you accept payment?

With most projects, a 50 percent downpayment is required before work begins. The remaining 50 percent is paid on completion and just before finalized artwork is sent. Payments are accepted by check or bank transfer. Payments under $500 may also be accepted by card.

 

How long do projects last?

The majority of time frames for branding projects range from three weeks to three months, but it can sometimes be more or less depending on what is required. Turn around time for print design projects vary from a day to several weeks depending on the scale and timeline of the project.

 

What role do clients play in the process?

Those who hire us are pivotal in deciding the direction their identities will take. We'll come up with a variety of appropriate ideas, narrow them down to the strongest options, then ask for feedback in accordance with the design brief. This leads to the preparation of a PDF presentation showing the most distinctive designs in a variety of relevant contexts (on signage, business cards, websites and so on).

All good design is created through relationships based on trust and collaboration.

Where did the name “Red Bicycle” come from?

Form & Function. The concept of using “bicycle” in our name comes from our fundamental desire to combine both design aesthetics (form) and deeply rooted purpose (function) in every project we take on. It’s the idea that if you have a trendy-looking bike that doesn’t take you from point A to point B, it would be worthless. So is the case with beautiful design without tangible use.

Penny Farthing. There are a lot of bicycles we could have based our logo mark on. We chose a 19th century Penny Farthing to express the importance of embracing and expressing a company’s heritage and enduring values to a modern audience.

What does the process involve?

The process is fairly standard, but also very flexible so there is no restriction on creativity. Here's a quick overview of the steps taken throughout an identity design project:

Stage 1: Discovery

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Design Brief

Compiled from a question and answer session with the client, a design brief clarifies what needs to be done, keeps the project on track and saves time for everyone involved.

Research

We thoroughly examine a client's competitors, market trends, product or service differentiators, the history of the business, their future goals, the current brand and brand aspirations.

Stage 2: Development

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Design

We brainstorm and sketch as many different concepts as possible. Anything that may express your company visually is put down as a possibility to explore. Then, we take the best ideas and put them on the screen by rendering them into Adobe Illustrator.

Presentation

Using digital mock-ups, the most distinctive designs are sent to the client to be considered in a variety of relevant contexts (on signage, business cards, websites and so on). This presentation is sent as a PDF via email.

Feedback

The client considers the designs and prepares feedback based upon how the ideas fulfill the brief. This gives the client an opportunity to provide input into developing the final design.

Stage 3: Finalization

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Refinement

This involves finalizing an option or making revisions until exactly the right direction is reached. We make sure there is always flexibility here rather than the need for an immediate "yes" or "no," and we work with each client until they love their design.

Delivery

Finalized artwork is supplied via email or Google Drive in various formats and sizes. Specific file requests can be catered for. Stationary, print marketing material, signage and so on are also delivered if those are part of your package.

Other questions?

Just send us a note | studio@redbicycledesign.com