Healthy Moves Durham

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Healthy Moves Durham

Health becomes accessible


The Situation

Two neighboring universities (University of North Carolina at Chapel Hill and North Carolina Central University) partnered together to develop a program bent on tackling the health disparities among minorities in and around Durham, North Carolina. Their goal was to provide the tools needed for the people in these communities to work together towards living healthier lives.


The solution

We sought out to develop a brand that visually embraced a strong sense of both energy as well as community. The complementing arrows are a symbol of continuous activity as well as an abstract expression of different people coming together.


What we did

Market Research

Logo Development

Toolkit Design

Marketing Materials

Icon Design

Tucker King