When I first started out in business, I would go to networking events and have people ask the typical questions of who I am and what I do, and my answers were never very well thought out. It usually went something like this:
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Have you ever looked at the Apple on the back of your phone or the Coca-Cola script logo and wondered what it is that makes them stand apart as globally recognized brands? Today, we're taking a look at five iconic brands and and a little behind the logos we know today.
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Have you ever looked at your website traffic and wondered why all those people are merely passing through? I mean, what does it take to get someone who has already done the hard part of finding your website to become a paying customer?
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It's no mystery why content is so important to marketing these days. If you want someone's attention, you have to give them something to look at. And that's probably why over 90% of businesses use content...
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Waking up this morning, I began going through my normal routine, but then I noticed something – there are countless companies that have become part of my day before I'm even fully awake. Think about it: How many brands do you come in contact with in just the first hour of your day?
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It’s that time of the year when there’s a chill to the air, a crisp breeze blowing around, and leaves turning to vibrant shades of orange and red. Soon snow will make its first appearance, and all of us will be drawn indoors around our fireplaces to keep warm. Coziness will once again be the common desire this season – the comfort and intimacy that comes from the warmth of a welcoming environment. Ever think how that desire can impact how you market your business?
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