If you've ever thought about refreshing your logo, one of the hardest things to figure out is timing. "How do I know if my logo isn't as effective as it once was?" "Should I wait until my company is more established before I invest in a new logo?" "People already know our logo; can we really change it?"
Today we'll take a look at the 5 most popular signs it's time to refresh your brand. Does one of these sound a bit too familiar?
Read MoreSeveral years ago, when I first considered working for myself, I really didn't know what to expect. You hear those people talking about all the glittering benefits that come with going on your own: sleeping in late, taking vacations whenever you want, working from the beach, making tons of money and the list goes on...
Read MoreI remember the first time I saw a smartphone in person. I was in high school and a friend of mine had just bought the very first iPhone. I definitely was NOT what you'd call an early adopter. I remember thinking there was no way this whole "smartphone fad" would catch on.
But, I'm happy to admit – just like Steve Harvey announcing the Miss Universe winner – I was very wrong. Today, people can do just about anything from that little pocket computer, including run a more efficient and professional business.
I'm going to give you a glimpse behind the curtain to see some of the apps I rely on everyday to keep things running as smoothly as possible.
Read MoreIf you're like me (and like a lot of other business owners), the concept of "nurturing leads" sounds exhausting. It can feel like a lot of work for the far off hope that someday it might result in a sale. Or maybe for you, just the idea of "sales" makes you sick. You got into business to follow your passion, not to beg for money. You're definitely not alone! No one wants to come across like that pushy used-car salesman, constantly begging people to "BUY NOW." But, the truth is, if you don't ask for the sale at some point, it won't come.
Read MoreMy wife loves to sing. I can't tell you how many times we've been driving somewhere and a song comes on the radio that she just has to belt out. Whether it's jamming to a Carrie Underwood song or a throwback from the 90's, there's just something about a great song that draws her in...
Read MoreFrom "spamming" a business with actual cans of spam to hiding real diamonds in products to over-the-top uses of bathroom humor, there are quite literally countless ways to market yourself and your business these days. But, strangely enough, even with all the creative approaches out there, there is one very common marketing technique that still out performs all the rest.
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