Bumgarner & Martin Orthodontics


Bumgarner & Martin Orthodontics

A founded orthodontics brand gets an updated look


The Situation

After adding a new partner to their well-established practice, the Bumgarner & Martin needed updated branding to reflect their new name and connect better with their target audience. After a crowd-sourced design site left them wanting more, they turned to Red Bicycle. Watch the video


The solution

The new branding needed to connect with a modern audience while maintaining the family-focused values that Bumgarner & Martin had become known for. The bold shapes reflect an abstract monogram of the partners' names and the color palette is a refined version of the original logo to promote continuity and brand recognition throughout the name-change transition.


What we did

Market Research

Logo Development

Business Stationary

Marketing Materials

I would highly recommend their work to anyone hoping to revitalize their current brand.
— Dr. Jim Martin, Co-Owner
Tucker King