Happy Place Snacks
Happy Place Snacks
Preferred Popcorn launches its first retail brand
The Situation
Since it’s start in the late 90s, Preferred Popcorn has grown from a small band of farmers to what it is today – the largest farmer-ran popcorn company in the world, selling to over 70 countries, including to AMC and Regal Cinemas and a slew of wholesale retailers. In 2022 they decided to launch their first ever line of retail products, Happy Place Snacks.
The solution
We partnered with the Preferred Popcorn team early in the process, recommending a brand position and flavor names that would connect this international brand with local pockets of fans all over the United States.
