ODU Baptist Collegiate Ministry
ODU Baptist Collegiate Ministry
A long-standing ministry aims to reach today's students
The Situation
Since 1956, the Norfolk, VA, chapter of the Baptist Collegiate Ministry has held a presence on the campus of Old Dominion University. Campus Ministers, Scott and Chelsea Anderson, noticed their ministry's current branding did not accurately communicate who they are as an organization.
The solution
They needed a brand mark that carried their intentionality and was relevant to the college-age audience they strive to reach. Pointing inward, the arrows resemble community, and together they form a larger arrow that points upward to indicate the ministry's purpose of exalting Christ on the ODU campus.
What we did
Market Research
Logo Development
Marketing Materials
Apparel Design
“Working with Red Bicycle Design was a breeze. Our ministry needed a logo, as ours was outdated and a false representation of the brand that we wanted to build. Tucker had a very easy process to design a new logo that fit who we are as a brand and the kind of audience that we want to reach.”
